Phonak Hearing Aids: Hospital Amounts, VA Sales and FDA Filings

What two hospitals bill for Phonak-labeled hearing aids

Under 45 CFR part 180, U.S. hospitals post their standard charges in machine-readable files, gross charges and discounted cash prices among them. Two of the hospital files in our sample carry the word Phonak in their line labels: UC Davis Medical Center in Sacramento, California, and Inova Fairfax Hospital in Virginia. Each line gives the hospital's own label, the HCPCS code it bills under and two amounts. The gross charge is the chargemaster amount before any discount; the discounted cash price is what the file posts for someone paying cash.

At UC Davis, in a file dated April 1, 2026, the label "HC AUDEO I90-R-BIN-PHONAK" carries $2,447.34 in discounted cash and a $6,118.35 gross charge. Its monaural counterpart, "HC AUDEO I90-R-MON-PHONAK", carries $1,223.67 and $3,059.18. The I30 binaural label shows $849.50 in discounted cash against a $2,123.75 gross charge.

Inova Fairfax, in a file dated April 1, 2026, prints $2,646 in discounted cash for "HC HEARING AID BTE PHONAK BINAURAL SKY L90-M" and $1,323 for the monaural label of the same model letters, with gross charges of $5,292 and $2,646. Its binaural Sky L50-M label shows $1,243.50 in discounted cash and $2,487 gross.

None of these figures is a price Phonak sets, what a hearing care clinic charges, or what a patient with insurance pays. They are amounts billed by the hospital, on the date of each file. The labels don't say whether fitting or follow-up visits are part of the line.

How to read a hospital label

The code matters more than the wording. In the UC Davis rows shown above, BIN labels are billed under V5261 and MON labels under V5257. CMS describes V5261 as "Hearing aid, digital, binaural, bte" and V5257 as "Hearing aid, digital, monaural, bte". The descriptor belongs to the code, not to the device: it names no model. We print each amount as filed and never split a binaural amount per ear.

A label is not a model name either. At UC Davis, "HC AUDEO L90 R -BIN-PHONAK" and "HC NAIDA L90-PR-BIN-PHONAK" both show $2,298 in discounted cash and $5,745 gross. The file doesn't expand the letters, and we don't match them to anything in Phonak's current range.

We keep outpatient lines only, and one actual published amount per hospital, label, code and price type, each checked against the original file. The table is a selection from the two files, not a sample of the country: two hospitals say nothing about what a hospital in another state bills.

Sonova's hearing aid sales to the VA, by category

The Department of Veterans Affairs publishes a hearing aid procurement report from its Denver Logistics Service, with units sold by supplier, month by month, for fiscal year 2026 (October 2025 to September 2026). It names suppliers, not brands: Phonak sits inside the line printed as Sonova.

Sonova's yearly totals in that report:

• Receiver in canal (RIC), rechargeable: 184,130 units
• RIC, non-rechargeable: 8,892
• Custom hearing aids, rechargeable: 86,126
• Custom hearing aids, non-rechargeable: 4,561
• Behind the ear (BTE), rechargeable: 2,770
• BTE, non-rechargeable: 5,173

The report doesn't say how many of those units carry the Phonak name rather than another Sonova brand, so none of them is a Phonak count. Units are not veterans, categories can overlap, and we don't add them up or read them as a judgment on quality. What a veteran pays, if anything, is a matter of VA eligibility, which this page doesn't decide.

Phonak AG, Sonova AG and the Kirkland Signature records

FDA's device identifier database (GUDID), searched through openFDA for the brand name Phonak within hearing aid product codes, returns 3,213 records filed by Sonova AG and 3,016 filed by Phonak AG. The two companies appear as separate labelers. FDA's registration listings named Phonak show Sonova AG as owner or operator on 14 listings. In its annual report for the year to March 2026, the group writes that "Sonova operates through the brands Phonak, Unitron, AudioNova and Advanced Bionics as well as recognized regional brands." A record count is a count of filings: not an approval, not a number of models on sale and not a market share.

The Kirkland Signature name, sold at Costco, gives a mixed picture. Its GUDID records list two labelers: WS Audiology USA, with 44 records, and Sonova AG, with 4 records published in September 2019. The FDA registration listings under the Kirkland Signature name point to a third firm, GN Hearing A/S. Three firms across these filings don't show who makes the Kirkland aid sold today, and they don't establish any current contract between Costco and Phonak.

Infinio, Lumity and the names in hospital files

Phonak's U.S. hearing aid page lists its product families by name, Infinio and Lumity among them, with entries such as "Virto R Infinio" and "Sky Lumity". Hospital files use their own shorthand, such as "AUDEO I90" or "AUDEO L90", and don't spell it out. We don't read I as Infinio or L as Lumity, and this page compares no features or hearing performance between ranges. For what a range does, Phonak's catalogue and a hearing care professional are the places to ask; for what it costs where you live, ask the clinic or hospital for its written estimate and compare it with the amounts above.

Phonak Virto: UC Davis lines and the FDA record

UC Davis Medical Center is the only hospital in our scan whose file names Virto. In its file dated April 1, 2026, the Virto lines below are billed under V5258 for BIN labels and V5254 for the MON label, not the V5261 and V5257 of the Audéo lines above. Shown as discounted cash and gross charge:

• "HC VIRTO I90-10 NW O-BIN-PHONAK": $2,243.82 and $5,609.55
• "HC VIRTO I90-10 NW O-MON-PHONAK": $1,121.91 and $2,804.78
• "HC VIRTO I90-R-CIC BIN-PHONAK": $2,520.50 and $6,301.25
• "HC VIRTO I30-10 NW O-BIN-PHONAK": $662.88 and $1,657.20
• "HC VIRTO B90 (10/10O/10NWO/312NWO)-BIN-PHONAK": $1,803.18 and $4,507.95

The same file repeats several Virto labels with ITC or ITE in place of CIC, under V5259 and V5260, at the same amounts. Within each letter, the 90 lines carry the highest amounts and the 30 lines the lowest: that is a billing order, not a rating, and this page doesn't judge whether Virto is a good hearing aid. The highest Virto amount in the file, $2,520.50, sits on the I90-R lines in CIC, ITC and ITE.

The FDA's device identification database has a record whose brand name is the first label's model string, "Phonak Virto I90-10 NW O": filed by Sonova AG, device identifier 07613389626292, product codes ESD and KLW, "In Commercial Distribution" and not flagged as over the counter. A matching string doesn't show that the hospital line covers that exact configuration.

No Virto label in the file says Infinio, and as explained above we don't read the letter I as Infinio, so these files give no price for a Virto R Infinio. The Oticon lines in the same UC Davis file are on our Oticon page, and how long an aid lasts is on how long hearing aids last. UC Davis posts its file on its price transparency page (file); amounts are quoted under 45 CFR 180 and removed on the hospital's written request.

Phonak Slim, Naída and Marvel: hospital lines and FDA records

Phonak Slim

Phonak's U.S. data sheet for Slim names its versions as "Phonak Slim L-R (L90/L70/Trial)". The UC Davis Medical Center file dated April 1, 2026 has Slim lines from L30-R to L90-R. In discounted cash, the monaural lines under V5257 run from $497.24 for "HC PHONAK SLIM L30-R -MON-PHONAK" to $1,218.06 for "HC PHONAK SLIM L90-R -MON-PHONAK". The binaural lines under V5261 run from $994.48 for "HC PHONAK SLIM L30-R -BIN-PHONAK" to $2,436.12 for "HC PHONAK SLIM L90-R -BIN-PHONAK".

A GUDID search for Phonak records with Slim in the model number or description returned model number 050-1010-2A, filed by Sonova AG and not flagged as over the counter.

Phonak Naída

The Naída M labels in the UC Davis file carry "(SP)", which the file doesn't spell out. In discounted cash, "HC NAIDA M90 (SP)-MON-PHONAK" is $1,004.09 under V5257 and "HC NAIDA M90 (SP)-BIN-PHONAK" is $2,008.18 under V5261. "HC NAIDA M70 (SP)-MON-PHONAK" is $696.59 and "HC NAIDA M70 (SP)-BIN-PHONAK" is $1,393.18. One label is a bundle: "HC CROS LR AND NAIDA L30 PR - BIN-PHONAK", under V5221, is $1,011.63. It names a CROS part with a Naída aid, so it isn't a Naída pair price.

Phonak's Naída L user guide lists "Phonak Naída L-UP" as a model of its own, and the FDA registration listing for the name Phonak Naida L gives Sonova AG as owner or operator.

Naída CI is a different product. Advanced Bionics publishes the U.S. instructions for the "Naída CI AquaCase", and Sonova names "Phonak, Unitron, AudioNova and Advanced Bionics" among its brands. Naída CI lines in hospital files belong to cochlear implant equipment, not to Phonak hearing aids. MedStar Georgetown University Hospital, in its file dated April 1, 2026, bills "PROCESSOR IMPLNT DUAL NAIDA CI" under L8614, not under the V codes of the hearing aid lines above. MedStar posts that file on its price transparency page (file). Implant costs are on our cochlear implant cost page.

Phonak Marvel

No line in the hospital files of our scan names Marvel, so we have no billed amount for it. Phonak files the "Phonak Audéo M-R User Guide" in its Marvel user guide section. Two GUDID records looked up by device identifier, model numbers 050-0493-P7 and 050-0493-P6, are filed by Sonova AG and not flagged as over the counter. They print the brand PHONAK and a model number, not the Marvel name.

UC Davis posts its file on its price transparency page (file). The amounts in this section are billed by each hospital on its file date under 45 CFR 180, not Phonak prices and not quotes, and we remove a line on the hospital's written request.

Phonak Paradise: release date and how to tell which model you have

Phonak Paradise came out in August 2020. Sonova's annual report says Phonak launched the platform that month with Audéo Paradise, a receiver-in-canal aid. Naída Paradise, for severe and profound hearing loss, followed in February 2021.

Phonak's Audéo Paradise page lists its models by a "P" code. Audéo P-R Fit, P-RL, P-R and P-RT are rechargeable; P-13T and P-312 take size 13 and 312 zinc-air batteries. A name that starts with "Audéo P" on your paperwork or in your phone's Bluetooth list points to this family.

To find your exact model, the Audéo P-RL user guide gives two ways: the checked box under "Your hearing aid and charger details" on page 3, or a comparison of your earpieces, aids and charger with its pictures. The guide adds: "If no box is checked and you do not know the model of your hearing aid or charging accessories, please ask your hearing care professional." It covers 4 versions of that model: P90, P70, P50 and P30.

To pair Audéo P aids with an iPhone, Phonak's steps are short. Open Settings, then Bluetooth, and turn Bluetooth on. Switch the aids off and back on after 5 seconds. Tap the aid's name when it appears, then tap "Pair". This page shows no price for Paradise models.