Hearing Aid Brands: Which Company Stands Behind Each Name

Who owns the major hearing aid brands?

The table lists each name by group, in no order of merit. Each group's report for its latest full fiscal year is listed in the sources, so you can check a name yourself.

Sonova says in its Annual Report 2025/26 that it operates through Phonak, Unitron, AudioNova and Advanced Bionics, along with regional brands. In March 2026 it decided to divest its Consumer Hearing business, and the report's notes move the Sennheiser brand to assets held for sale. If you are looking at a Sennheiser hearing aid, ask who will service it after that sale.

Demant calls Bernafon and Philips its other hearing aid brands beside Oticon in its Annual Report 2025, and it lists Sonic Innovations among its companies. So a Philips hearing aid leads to Demant. FDA records for Philips hearing aids show Sbo Hearing A/S as the labeler.

WS Audiology describes Signia and Widex as its two technology platforms in its annual report for the year to September 2025. The same report names hear.com and TruHearing among its customer routes, and its subsidiary list includes HearUSA IPA, Inc. We found no mention of Rexton in that report; FDA records list WS Audiology USA as its labeler.

GN lists Beltone, Jabra, ReSound, Interton and Danavox among its trademarks in its Annual Report 2025.

Starkey appears here through FDA records alone, because we read no annual report from it and its site's terms bar automated reading. Those records list Starkey Laboratories as the labeler for Starkey, Audibel, NuEar and MicroTech.

Brand by brand: the FDA filer and one dated record

Each line pairs a brand with the labeler named in FDA's device identification database (GUDID), the firm on its registration listing, and one dated record. A record count is a number of database entries, often one per size, color or variant, so it doesn't measure sales.

• Widex: 6,777 GUDID records under Widex A/S; listings filed by WS Audiology USA, Inc. WS Audiology's report sets "Signia's frequency domain processing and Widex's time domain processing" side by side.
• Signia: 3,590 records under WS Audiology USA, which also files its listings.
• Rexton: 3,241 records and its listings, both under WS Audiology USA. Rexton is one of the four brands Costco's Hearing Aid Center page showed with a price in October 2026.
• Philips: 1,329 records under Sbo Hearing A/S, listings filed by Demant A/S. The name is licensed: in April 2019 Demant called itself the "exclusive hearing aid brand licensee of Philips", and its 2025 report still lists Philips among its hearing aid brands.
• Sony: the CRE-C10, CRE-C20 and CRE-E10 records are OTC entries labeled by WS Audiology USA. That is a partnership, not ownership: the two companies announced one in OTC self-fitting hearing aids in September 2022. Sony's notice says the three models "will be discontinued for sale on about May 26, 2026", with support under the Limited Warranty that came with the product.
• ReSound: 5,710 records under Gn Hearing A/S; GN lists ReSound among its trademarks.
• Beltone: 2,509 records under Gn Hearing A/S, a GN trademark too.
• Starkey: 1,405 records under Starkey Laboratories, Inc., which files its own registration.
• Unitron: 2,203 records under Unitron Hearing Division; the registration owner is Sonova AG.
• Sennheiser: 15 records, labeled and registered by Sonova AG. The All-Day Clear aids hold FDA file K230538, decided June 16, 2023, with Sonova AG as applicant, and Sonova's latest report moves the Sennheiser brand to assets held for sale.

Bernafon hearing aids in FDA records

Demant names Bernafon among its hearing aid brands, beside Oticon and Philips. In GUDID, Bernafon records under a hearing aid product code carry 3 labelers: Bernafon AG on 1,408 of them, Sbo Hearing A/S on 449 and Oticon A/S on 4. DEMANT A/S files the 8 registration listings matched to the name.

We opened 6 Bernafon records one by one. Their model fields hold numbers, not family names: 155164, 212629, 182063 and 149457 under Bernafon AG, and 269954 and 289520 under Sbo Hearing A/S, these 2 filed under product codes OSM and KLW. None of the 6 is marked over the counter, and all are listed as in commercial distribution. Since the model field is a number, ask a clinic to write both the family name and the model number on a Bernafon quote.

We read no Bernafon price, and no hospital price file in our archive names Bernafon in a line, so this page gives no Bernafon amount.

Hansaton: bought by Sonova in 2015

Sonova Holding AG's release dated 16 April 2015 says it completed the previously announced acquisition of Hansaton Akustik GmbH. FDA records still show both names. GUDID lists Hansaton Akustik GmbH as the labeler of model 050-6188-S9, described as "AQ sound XC 9-R (exciting red)", device ID 04250185561148, under product code OSM, not marked over the counter and in commercial distribution. Other Hansaton records name Sonova AG, so check the labeler against the model number on your aid.

Product families and model names in FDA records

MOMENT and Genesis AI are product families, not brands of their own. In FDA's device identification database, the brand field holds the maker's name, so a family shows up in the model number or the description.

• Widex MOMENT: 703 records under product code OSM carry MOMENT in their description, all labeled by Widex A/S. The oldest was published on February 1, 2020 and the newest on March 31, 2024. They sit inside the 6,777 Widex records counted above.
• Starkey Genesis AI: 102 records carry Genesis in their model number, all labeled by Starkey Laboratories, Inc. Of these, 62 use the brand name STARKEY and 40 the brand name AUDIGY. The oldest was published on June 25, 2025.

A publish date is the day a record entered the database, not a launch date. A count includes every size, color and demo unit. Neither count tells you which models a clinic fits today or what they cost.

Widex models in FDA records: MOMENT, Allure and Evoke

What Widex's manual says about charging

Widex's user instructions for one model, the MOMENT SHEER sRIC R D, say a full charge takes about 4 hours. On a full charge, the aid runs at least 16 hours in normal hearing environments, and streaming cuts that time. These are the maker's figures for that model, not a test of ours, and they don't carry over to other MOMENT aids. Charging across brands is on our rechargeable hearing aids page.

Widex Allure in GUDID

Like MOMENT, Allure sits in the model field of Widex records, not in the brand field. We opened 5 of these records: ALLURE ARRD1 330, ALLURE ARRD1 110, ALLURE ARRD2 330, ALLURE ABRD1 440 and ALLURE ABRD1. All 5 are labeled by Widex A/S under product code OSM, none is marked over the counter, and all are listed as in commercial distribution. Widex itself sits inside WS Audiology, as the ownership section above shows.

How much does Widex Allure cost? We read no Widex price, and no hospital price file in our archive names Allure in a line, so this page gives none. A written quote for Allure should carry the full model number, as in the list above.

Widex Evoke: GUDID records and one hospital's price lines

A GUDID search for Evoke returns Widex A/S records with short model numbers such as E-CIC and E-FP. Both sit under product code OSM, neither is marked over the counter, and both are listed as in commercial distribution.

University of California Davis Medical Center names Evoke in its price file, which it posts under the federal hospital price transparency rule (45 CFR 180). The file is dated April 1, 2026, and its Evoke lines run from level 110 to level 440. For one level 110 CIC M aid (MON), HC EVOKE 110 CIC M-MON-WIDEX under code V5254, the discounted cash price is $365.00. For one level 110 BTE 13 D aid (MON) under code V5257, the discounted cash price is $465.00 and the gross charge, the hospital's full listed charge, is $1,162.50. Billed as a pair (BIN) under code V5261, the same aid is $930.00 cash and $2,325.00 gross.

These are the hospital's charges for its own lines, read as posted. The file does not say what a line includes, such as fitting visits. They are not a store price, not a quote and not what you will pay with insurance. The hospital links its price file from its price transparency page. Any line comes off this page on written request from the hospital.

Signia models in FDA records: Styletto and Active Pro

Signia Styletto in GUDID

Styletto sits in the model field of Signia records. We opened four of them: HA STYLETTO CONNECT SD L2 BLK, HA STYLETTO 1 R2 BLK, Styletto 5X Kit and KIT Styletto 5AX. All four are labeled by Ws Audiology Usa, Inc. under product code OSM, and none is marked over the counter. The CONNECT SD L2 record is listed as not in commercial distribution. Signia's support page for Styletto tells owners to "Clean, dry, and charge Styletto with the Dry&Clean Charger". This page gives no Styletto price.

Signia Active Pro in GUDID

In GUDID, the record with model number Active Pro Kit has device identifier 05714880104059. It is labeled by Ws Audiology Usa, Inc. under product codes OSM and KLW, is not marked over the counter, and is listed as not in commercial distribution. This page gives no Active Pro price.

Starkey models in FDA records, and the Audibel name

What is missing for Genesis AI

Starkey's site terms forbid automated access, so we did not read its Genesis AI pages. In GUDID, the Genesis AI model numbers name these styles: RIC RT, RIC 312, mRIC R, ITE R, ITC R, HS R, CIC 312, CIC NW, IIC NW and CROS, at levels 24, 20, 16 and 12. This page gives no battery figure or price.

Starkey Omega AI in GUDID

Omega AI sits in the model field of GUDID, not the brand field. 37 records carry Omega in their model number. All 37 use the brand name STARKEY and the labeler Starkey Laboratories, Inc., and all were published on August 27, 2025. Their model numbers name levels such as 16, 20 and 24, and styles such as mRIC R, CIC, RIC 312 and CROS RIC 312.

We opened two records one by one: Starkey Omega AI mRIC R and Starkey Omega AI 16 RIC 312. Both are marked prescription, not over the counter. Both are listed as in commercial distribution.

This page has no Omega AI price. Starkey's site terms forbid automated access.

Starkey Edge AI in GUDID

43 records under the brand name STARKEY carry Edge AI in their model number, leaving out the Livio Edge AI models. All 43 are labeled by Starkey Laboratories, Inc. and were published on November 29, 2024. They include STARKEY EDGE AI CROS RIC 312 (3 records) and STARKEY EDGE AI 24 CIC (2 records).

Edge AI or Omega AI? In GUDID, the two differ by name and publish date: November 29, 2024 for Edge AI, August 27, 2025 for Omega AI. The records do not compare features. This page does not rank Starkey against Phonak or any other maker.

Starkey Evolv AI in GUDID

Evolv AI also sits in the model field. Two records we opened, STARKEY EVOLV AI 1000 BTE 13 and STARKEY EVOLV AI 1000 MRIC 312, are labeled by Starkey Laboratories, Inc. under product codes KLW and OSM. Neither is marked over the counter, and both are listed as in commercial distribution. No hospital price file in our archive names Evolv AI, so this page gives no Evolv AI price.

Starkey Livio in GUDID

The record with model number STARKEY LIVIO AI 2400 RIC R is labeled by Starkey Laboratories, Inc. under product codes OSM and KLW. It is not marked over the counter and is listed as in commercial distribution. No hospital price file in our archive names Livio. Starkey's site terms forbid automated access, so we did not read its Livio pages, and this page gives no Livio price or feature list.

Audibel: FDA records and its own network

822 GUDID records carry the brand name Audibel, all labeled by Starkey Laboratories, Inc. Audibel's own site calls Audibel "the premier hearing centers network of Starkey Hearing Technologies Inc." It says the network has over 1,000 locations nationwide, a count we did not check. It also says Audibel aids "are only distributed to patients through licensed hearing care professionals." So you buy them through a hearing care professional.

Phonak and Relate: Sonova's labels, and how Starkey's differ

Phonak or Starkey: what the records say

The records show who stands behind each name; they do not compare the aids. Sonova's annual report names Phonak among the brands it operates through, and FDA records for Phonak name Sonova AG and Phonak AG. Starkey's records name Starkey Laboratories, Inc., which also files Starkey's registration listings. Those listings show sites in the United States, China and Mexico; a site can be a plant or a distribution center. This page does not rank one maker above the other.

Relate in GUDID: a Sonova AG label

4 GUDID records carry Relate in the brand name with Sonova AG as labeler: Aura:fit Relate, and Aura:fit Relate 5.8, 5.9 and 5.10. All 4 sit under product code OSM, prescription air-conduction hearing aids with wireless technology. The oldest was published on May 27, 2024 and the newest on July 26, 2026.

A labeler is the firm named on the label. These records do not say who runs a Relate clinic network, and no written source we read does. They give no price either. For prices in general, see what hearing aids cost.

ReSound models: Vivia, Omnia, LiNX Quattro and ONE

ReSound Vivia

ReSound lists Vivia among the hearing aid families its TV-Streamer+ and Multi-Mic+ work with, as shown in the compatibility table on our hearing aid accessories page. None of the 5,710 GUDID records under the brand name ReSound and a hearing aid product code, labeled by Gn Hearing A/S, names Vivia in its model or description, so this page gives no Vivia count.

ReSound Omnia: one hospital's price lines

No ReSound record we searched names Omnia either. The name does appear in one hospital price file. University of California Davis Medical Center posts it under the federal hospital price transparency rule (45 CFR 180), and the file is dated April 1, 2026.

For RIE aids billed as a pair (BIN) under code V5261, its discounted cash price is $2,202.00 for HC OMNIA 9 RIE BIN RESOUND, $1,334.00 for HC OMNIA 7 RIE BIN RESOUND and $1,004.00 for HC OMNIA 5 RIE BIN RESOUND. For one aid (MON), HC OMNIA 9 RIE MON RESOUND under code V5257, it is $1,101.00.

These are the hospital's charges for its own lines, read as posted. The file does not say what a line includes, such as fitting visits. They are not a store price, not a quote and not what you will pay with insurance. With the LiNX Quattro and ONE lines below, they are the only ReSound amounts on this page. The hospital links its price file from its price transparency page. Any line comes off this page on written request from the hospital.

ReSound LiNX Quattro: lines in 2 hospital price files

Of the hospital price files in our archive, 2 name LiNX Quattro in a line. Both are posted under the federal hospital price transparency rule (45 CFR 180), and both files are dated April 1, 2026.

• University of California Davis Medical Center: for behind-the-ear aids billed as a pair (BIN) under code V5261, the discounted cash price is $1,004.00 for HC LINX QUATTRO - 5 BTE-BIN-RESOUND, $1,334.00 for the level 7 line and $2,202.00 for the level 9 line. One level 9 aid (MON), HC LINX QUATTRO - 9 BTE-MON-RESOUND under code V5257, is $1,101.00. These are the same amounts as the Omnia lines of the same level above.
• Orlando Health, Inc.: one file covers several Orlando Health hospitals, Orlando Regional Medical Center among them, and does not say which location a line applies to. Its line "Hb Resound Linx Quattro 9 Re962-Drwt One Ear", under code V5060, has a discounted cash price of $346.26. The "Both Ears" line, under code V5140, is $665.89.

These are each hospital's charges for its own lines, read as posted. The lines do not say what they include, such as fitting visits. They are not a store price, not a quote and not what you will pay with insurance. Gn Hearing A/S is the labeler on ReSound's GUDID records. Orlando Health links its price file from its price transparency page; the UC Davis links are in the Omnia part above. Any line comes off this page on written request from the hospital.

To connect a ReSound aid to a phone, follow the maker's instructions for your model. Our hearing aid apps page covers ReSound's app listing, and our accessories page lists the ReSound families its streamers work with. For how long hearing aids last in general, see how long hearing aids last; we have no lifespan figure for LiNX Quattro.

ReSound ONE: one hospital's price lines

UC Davis Medical Center also names ReSound ONE in the same price file, dated April 1, 2026 and posted under 45 CFR 180. For one aid (MON) under code V5257, the discounted cash price is $470.00 for the level 5 line, $706.00 for level 7 and $1,049.00 for level 9. Billed as a pair (BIN) under code V5261, it is $940.00 for level 5 and $2,098.00 for level 9.

These are the hospital's charges for its own lines, read as posted, and the file does not say what a line includes. They are not a store price, not a quote and not what you will pay with insurance. The hospital links its price file from its price transparency page. Any line comes off this page on written request from the hospital.

In GUDID, the name ONE does not appear in the records we found for it. One of them, model number 21538676, is labeled by Gn Hearing A/S under product code OSM. It is not marked over the counter and is listed as not in commercial distribution.

Hearing aid brands at Costco: what the records show

No document we read says the firm behind the Kirkland Signature aids Costco sells today, or which generation is on sale. FDA records point to three firms. A GN Hearing A/S registration listing names Kirkland Signature 6. WS Audiology USA is the labeler on 44 device records with the model prefix HA KS 7.0, and FDA marks 43 of them as no longer in commercial distribution. Sonova AG is the labeler on 4 records published in September 2019, none carrying that mark.

These records show who filed what, and they stop short of naming the maker of the unit on sale today. Costco's site terms bar automated reading; our one reading is a hand reading of its Hearing Aid Center page in October 2026, where four names carried a price (Philips, Jabra, Rexton and Sennheiser) and Kirkland Signature did not appear. Details are on Costco hearing aids. Treat a one-name answer about Kirkland as unproven unless it comes with a document, and ask the hearing center which firm's name is on the device you are offered.

Costco also sells a GN brand: Jabra's site says of Enhance Pro, "Exclusively available in Costco." Details are on Jabra hearing aids.

Why a store's brand list can lead back to its owner

A chain's list of brands it carries can reflect who owns the chain, so check the owner before you read that list as neutral. GN says Beltone is sold through 1,500 Beltone branded stores in the U.S. WS Audiology's subsidiary list includes HearUSA IPA, Inc. Sonova's includes Connect Hearing Inc. of Aurora. Demant's includes HearingLife Canada Ltd..

Miracle-Ear runs the other way. Amplifon says it operates around 410 direct clinics under the name in the United States, and its report describes selecting devices from manufacturers. FDA records list WS Audiology USA as labeler on 1,311 Miracle-Ear records, 866 of them marked as no longer in commercial distribution. Starkey Laboratories is the labeler on 149 more, published from November 2024 to February 2026, with none so marked. Amplifon's own 5 records are the Miracle-Ear app.

So the firm behind the store and the firm on the device can differ. These counts cover device identifiers such as sizes and colors, not units sold. At the clinic, ask which firm's name is on the device, and who can service it if you move.

A provider registry gives a second view. In CMS's NPPES file of August 2026, we counted active organization NPIs whose legal name matches the chain and whose primary taxonomy is one of five hearing codes: audiologist, audiologist-hearing aid fitter, hearing instrument specialist, hearing aid equipment, and hearing and speech clinic. They number 133 for Connect Hearing, 92 for Miracle-Ear, 62 for Beltone, 26 for HearingLife and 23 for HearUSA; 22 of HearingLife's 26 are registered as hearing and speech clinics. An NPI is a billing registration, so these are not store counts: Beltone's 62 sit beside the 1,500 stores GN reports. HearingLife's U.S. site calls the company "part of the Demant Group".

Amplifon has a second U.S. name. Its site amplifonusa.com, titled Amplifon Hearing Health Care, describes a hearing benefits service built by partnering with health and ancillary plans. We note it for information only: this page does not compare plans, and it does not connect readers with one.

AGX: one Audigy name, two labelers

GN announced on July 1, 2016 that GN Hearing had completed the acquisition of Audigy. In FDA's records the AGX name sits on aids from two labelers. Widex A/S labels model AGX U-IM, described as "Audigy AGXWU-IM (Midnight black S-220 ) Right", device ID 05706069750034, in commercial distribution. Gn Hearing A/S labels model 20403301, described as "HI,AGX LS961-DRW,LBL", device ID 05708296076017, marked as no longer in commercial distribution. Both records sit under product code OSM, and neither is marked over the counter. The AGX name alone doesn't tell you who made the aid, so ask for the model number and the labeler on a written quote. We read no AGX price, so this page gives none.

GN Store Nord A/S agreed on March 16, 2026 to sell its Hearing business to Amplifon S.p.A. On November 6, 2026 it announced that all regulatory approvals for the sale had been met, and said it expected the transaction to be completed by the end of the year.

Beltone vs Miracle-Ear: same company or not?

No. Beltone is a GN trademark, and FDA lists Gn Hearing A/S as the labeler on its 2,509 records. Miracle-Ear belongs to Amplifon, which runs it as a clinic network: Amplifon's own 5 FDA records under the name are the Miracle-Ear app, and the aids carry the labels of WS Audiology USA or Starkey Laboratories.

Is Amplifon the same as Miracle-Ear? Amplifon owns the brand. Its 2025 report counts around 410 direct Miracle-Ear clinics in the United States, and says Miracle-Ear works there mainly through franchising: "Its around 1,210 clinics provide hearing care services to end-customers independently". So most Miracle-Ear clinics are run by franchisees.

What does a Miracle-Ear hearing aid cost? We read no Miracle-Ear or Beltone price, so this page gives none. Ask the clinic for a written total that names the labeler and model on the device, the trial period and the warranty, and set it against the ranges on our hearing aids cost page.

Amplifon and HearingLife in Canada

Both names run clinics in Canada, and their Canadian sites set their own terms. We note them for information only: this page does not rate either one or refer readers to them.

• HearingLife: Demant's annual report lists HearingLife Canada Ltd. among its companies. The Canadian site offers a 30-day experience of its hearing aids. At the end of the trial, clients keep the aids or return them to the clinic. A separate footnote gives 90 days from the date of purchase to return aids for a full refund or exchange. The trial and the refund window are two different terms.
• Amplifon: its Canadian troubleshooting page states a 90-day free trial, a 3-year warranty and 3-year loss and damage protection. The sentence does not list exclusions or fees.

We found no price in Canadian dollars on the pages we read.

Provincial programs pay by their own rules, whatever the clinic. Ontario's Assistive Devices Program covers 75% of the cost of hearing aids, up to C$500 per side for each type of aid. It pays nothing toward aids ordered or bought before its application steps are complete. Quebec's RAMQ program covers the allocation, repair and replacement of hearing aids needed for daily activities. Check your province's program before you sign anything at a clinic. Free hearing tests are covered on our Canada hearing test page.

Online and OTC brands: the firm behind the name

Names sold online often lead to a firm you won't see on the box. Each line gives the company on one FDA record for the brand.

• Audicus: the GUDID record for the ONE model names INTRICON CORPORATION as labeler and flags it as prescription.
• Lucid Hearing: a 759 series record names Hearing Lab Technology, LLC and flags it as OTC.
• MDHearing: registration listings by SC Industries, LLC cover the NEO 2 under product code QUF and the NEO XS PRO under QUH; the codes are explained on OTC hearing aids.
• Nano: the First Ear Pro CIC record names Xiamen Vienatone Medical Technology Co., Ltd. and flags it as OTC.
• Vivtone: the Xpure record names Xiamen New Sound Technology Co., Ltd. and carries neither the prescription nor the OTC flag, so read the route printed on the box.
• Horizon by hear.com: WS Audiology's report lists hear.com among its "new solutions for the customer journey".

Zounds: what public registries show

On November 7, 2026, the federal provider registry (NPPES, run by CMS) listed 96 active organization records with Zounds in their name and a hearing care specialty. That is a count of registrations, not of open stores. FDA's device database returned no record naming Zounds under the hearing aid product codes we searched, so this page names no labeler for Zounds and gives no Zounds price.

ZipHearing: ordered through the company, fitted by a local provider

ZipHearing sells hearing aids through local hearing providers. Its homepage, as archived in September 2026, describes the order this way: a local provider tests your hearing, and if you buy, "your provider will submit the order to our company", then fits the aids once they arrive. The company says its network counts 600+ hearing providers.

The same archived page sets these terms:

• Insurance: ZipHearing says it doesn't take insurance, but with an out-of-network benefit it will file a claim on your behalf so your insurer can reimburse you directly.
• Trial and return: 45 days, with a same-day 100% refund when you bring the aids back to the local provider.
• Warranty: 3 years, covering repairs, loss and damage; a lost or damaged aid is replaced subject to a deductible per aid, paid to the provider.
• Follow-up: appointments in the first year are included at no additional cost.
• Hearing test: not included; each provider sets its own rate.

These are the seller's own terms on that date, so check the current ones before you buy. This page lists no ZipHearing price and no brand it carries, because we hold no dated price list from it.

Which hearing aid brands does the VA buy?

The VA's national procurement report for October 2025 through September 2026 names five suppliers: GN Resound, Oticon, Sonova, Starkey and WS Audiology. It is a federal buyer's record, separate from company reports, and it lines up with the groups in the table, with Oticon standing for Demant. It says nothing about which aid suits a person or what a clinic fits today. Its unit counts by category are on VA hearing aid brands.

How to check a brand that is not in the table

Many names sit outside these groups. FDA's registration data lists 182 owners under hearing aid product codes, 124 of them under over-the-counter codes. An owner can be a firm that builds for others, so that number is not a count of brands.

To check a name, search it in FDA's device identification database and read the company field. That company is the labeler, which is not always the factory. Then search the group's annual report for the same name. If neither source names the link, treat it as unproven, whatever a ranking site says. Pages on single online brands: Audien, Eargo and Lexie.